Founded by former J.P. Morgan and Citadel trader Maria Cabral Menezes, WashWise was created around a simple insight: clothing spends roughly 99% of its life outside the washing machine, yet most innovation in clothing care is designed around the washer or the 1% it spends inside the washer. As consumers repeat outfits, travel more, invest in higher-quality clothing, and embrace resale and rental fashion, WashWise is building a new category of between-wear clothing care. Reset Spray is designed to refresh, de-wrinkle, deodorize, and lightly cleanse clothing between washes, helping consumers extend wear and reduce unnecessary laundry and dry cleaning.

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