W is a men's personal care brand founded by pro-boxer, entrepreneur and digital creator, Jake Paul, that is made to smell great and designed to work harder. Founded to give men the confidence to win in all pursuits of life, W's better-for-you products are designed to work hard when you need them most. Offering a range of accessibly priced products for hair, body, and face, W products are vegan, cruelty-free, and formulated without phthalates, parabens, harsh sulfates, or artificial dyes. W's formulas are infused with vitamins like Magnesium, Biotin, and Vitamin E to nourish hair and skin. The collection is available in three uplifting scents that were developed with mood-boosting fragrances. W can be found nationwide at Walmart and on Walmart.com.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 07/23/24 | $14,000,000 | Seed and Series A |
305 Ventures Anti Fund Carter Reum John Fieldly Lil Durk Michael Rubin Naomi Osaka Nick Kyrgios Palm Tree Crew Investments Paris Hilton Quiet Capital Range Group Shrug Capital  UpHonest Capital | $150,000,000 |
