Founded in 2005, Visible Measures was built from the ground up to handle the unique challenges of discovering, measuring, and analyzing video performance and audience preference for video publishers and brand advertisers. In 2011, the company launched its choice-based video ad platform, Viewable Media, enabling brands to promote their video ads as content across premium publishers at scale for the first time, all by leveraging Visible Measures' exclusive video dataset.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 08/14/12 | $21,500,000 | Growth |
Advance Publications Commonfund DAG Ventures Mohr Davidow Ventures Northgate Capital | undisclosed |
| 10/30/14 | $7,000,000 | Growth |
Advance Publications Commonfund DAG Ventures Mohr Davidow Ventures Northgate Capital | undisclosed |
