Founded as DIYSEO in 2009, UpCity is passionate about helping companies succeed in optimizing their digital presence. We offer Pathway(tm), a cost-effective platform for small businesses to get free traffic from the Web, and convert that traffic to revenue. While Pathway(tm) helps business owners discover and implement digital strategies, it also leverages game mechanics and step-by-step progression to create an engaging way to turn novices into online marketing experts. Pathway(tm) is available as either a self-directed DIY (Do-It-Yourself) solution, or as a full-service DIFM (Do-It-For-Me) alternative for companies that need more assistance. UpCity also makes the Pathway(tm) platform available to reseller channel partners seeking a white-label, turnkey solution to monetize and educate their SMB customers.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 01/17/13 | $2,000,000 |
Andy Hagans FireStarter Fund Harris Preston and Partners Patrick Gavin RIME Communications Capital Stuart Frankel | undisclosed |
