Thoughtful Media exists to make content more valuable for creators, marketers and viewers. We believe that every video on every player around the world wants to find its perfect audience. And when it does, everybody wins. We believe we play an important role in the content ecosystem and that our technology, relationships and business logic should serve the interests of fair and transparent dealings. We believe in delivering advertisers the most effective media solutions in the world today, so that this value can translate to more money for our creators, enabling them to keep doing what they love. We believe that engaged audiences stay longer, watch more and participate more fully in the content experience.