Founded in 2013 by Columbia Business and Engineering School students, TheTake enables users to identify products and locations seen on the silver screen. The mobile application, set to launch in the fall, uses automatic content recognition (ACR) to instantly sync with a film and display the products seen on screen at that moment. The website is a destination for browsing, shopping and discussing products and locations from movies. The company recently won 'Crowd Favorite' at LAUNCH Festival 2014.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 09/11/14 | $2,000,000 | Seed |
Archer Gray Ben Silverman Demarest Films Halic | undisclosed |
