TagMan is a leading global Tag Management System (TMS,) Marketing Data and Marketing Attribution provider. Since 2007, e-commerce professionals and digital marketers have relied on TagMan to improve website performance and to take control of marketing tags. TagMan introduced the next generation of TMS in 2013 launching the industry's first Marketing Data Platform (MDP), providing access to TagMan's marketing data layer collected in real-time and unified by tags. Marketers can now visualize the customer journey and path to purchase with marketing analytics dashboards to reveal the true impact of advertising spend and drive revenue through tag powered data.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 08/22/13 | $5,000,000 |
Greycroft Partners iNovia Capital | undisclosed |
