Founded in 2012, Sumpto aims to provide brands and marketers with a more granular way to target college students via Sumpto Scores, which are determined by an individual's digital and real-life influence within their respective peer groups. Sumpto Scores not only measure an individual's Facebook, Twitter, and Instagram activity and engagement, but also takes into account unique metrics that are specific to college students, such as academic, athletic and additional social organizations that college students are involved in.
