Founded by two MIT graduates and a FIDM professor, StyleSeek is a personalized e-commerce site for lifestyle products. Featuring the first interactive relevance engine on the web, StyleSeek works across the style spectrum by enabling users to create and refine their unique StyleDNA. StyleSeek™s core recommendations technology is applicable to a variety of lifestyle verticals including apparel, home furnishings, hospitality, travel, and automotive. StyleSeek also helps online retailers create custom, contextual shopping opportunities via personalized email placements.