Founded in 2017, SPARK Neuro is a research company revolutionizing the evaluation of audience engagement in advertising and entertainment. Instead of relying on traditional, biased approaches, SPARK Neuro goes right to the source, measuring brain and nervous system activity to see exactly when people are engaged and when they are not. SPARK Neuro quantifies attention and emotional levels with second-by-second precision. SPARK Neuro's research is trusted by major brands, ad agencies, TV networks, movie studios and the US Military. Partners include, Anheuser-Busch, Barclays, Clorox, FedEx, Fidelity, General Motors, JetBlue, Hulu, Mars, NBC, Paramount, State Farm, Universal, and Walmart.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 08/08/18 | $13,500,000 | Series A |
Thiel Capital Tornante Will Smith | undisclosed |
