Popchips founder and former CEO Keith Belling loved rice, except for the empty calories and all the carbs. That's what inspired him to create RightRice, a tasty new rice grain that's made from vegetables. It's what we all love about rice, but made even right-er. RightRice is a complete, plant-based protein that's delicious, nutritious, and easy to cook. Every bowl of RightRice has more than double the protein, five times the fiber, and almost 40 percent fewer net carbs than a bowl of white rice. Just like rice, RightRice soaks up your favorite flavors and sauces. Original RightRice is ready to season your own way, or you can try one of our delicious, already seasoned varieties like Lemon Pepper, Spanish or Garlic Herb-all using real herbs and spices, nothing artificial, non-gmo, vegan and a complete source of protein, all with a low glycemic index. RightRice is available exclusively in Whole Foods Markets nationally and on Amazon.com. RightRice launched in 2019 and is headquartered in San Francisco.