Founded in 2016, RETHINK Brands is a solution based beverage company focused on optimizing the products of our everyday life. Today our focus is on kids hydration, a segment that has been largely underserved for decades. For all of the meaningful innovation being developed for today's adult consumer, it is our belief that lasting change is only possible by improving the options available for children. In short, by RETHINKing what kids have today, we can eliminate problems of tomorrow. RETHINK Brands has corporate headquarters in Columbia, Maryland, and is available in more than 10,000 stores, including Walmart, Target, Kroger, and CVS.