Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of customer and prospect data. Leveraging sophisticated algorithms and its proprietary database, Pursway imprints a social graph onto existing and prospect data, identifying actual relationships between buyers and empowering marketers to better target customers with demonstrated influence over others' purchasing decisions. Serving customers such as Comcast, Orange and Sony, Pursway consistently increases companies' marketing ROI by 2-5X.
Date | Amount | Type | Investors | Valuation |
---|---|---|---|---|
10/03/13 | $7,200,000 |
Battery Ventures Globespan Capital Partners | undisclosed |