Your Source for Venture Capital and Private Equity Financings

VC-funded Company:

ProRata
130 W. Union Street
Pasadena, CA 91103
Phone: 626-585-6900
https://prorata.ai/

ProRata builds AI search, advertising, and attribution solutions grounded in respect for content creators. Its monetization solutions redefine how search, contextual ads, and content attribution function in the generative AI era. ProRata is backed by leading investors that include Touring Capital, Mayfield Fund, MVP Ventures, Revolution Ventures, SBI Investment, Prime Mover Labs, BOLD Capital, XPV-Exponential Ventures, dmg media, Calibrate Ventures, and Idealab Studio.

Key Contact
Name
Bill Gross
Title
CEO
Funding Events

Date
Amount
Type
Investors
Valuation
09/05/25 $40,000,000 Series B Touring Capital
undisclosed