Created in a dorm room in 2012 by founders Steven Blustein, Sean Knecht, Sam Lampe, and Ting Liu, PrideBites' mission is to give everyone personalized pet products that are just as unique as their pets. The Austin-based startup, which launched PrideBites.com in 2014, allows customers to easily customize and personalize a wide variety of durable products, including toys, beds, and leashes with their pets names and pictures.