Motimatic is an automatic motivation system for educational institutions seeking to improve student retention and completion. Our technology blends the latest advances in advertising technology and behavioral science to deliver motivating messages to students in place of commercial messages that they'd typically encounter on social media networks like Facebook, Instagram and Twitter, as well as SMS and email. Nearly half of students who begin college never finish. Working with a wide range of educational institutions, Motimatic has the potential to increase student retention by more than 9% over the course of a year. Setting Motimatic up requires no new systems, and students do not have to 'like', 'follow' or download anything to receive messages. Motimatic is backed by leading venture capital firms, including University Ventures and New Markets Venture Partners.