Marketing Advocate provides an enterprise-class multi-touch nurture marketing solution. Multi-touch nurture marketing is a key requirement to generate sales-ready opportunities, but it is simply too much work and too complex for technology resellers to successfully implement on their own. Marketing Advocate offers a SaaS Through-Partner Marketing Automation (TPMA) solution that serves as an outsourced marketing engine to execute multi-touch marketing, track, score, nurture, and qualify leads, while allowing technology resellers to focus on their highest leverage activities 'closing sales-ready opportunities.'

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