Launchmetrics was founded in 2016 out of a merger by Augure (Paris), a global powerhouse in Influencer Marketing Software and Fashion GPS (New York), the premier technology provider of the Fashion Industry. Since then, the company has grown 100% adding top tier clients such as Givenchy, Swarovski, Swatch Group, Adidas, among others. This Fall, Launchmetrics will roll out its newest influencer relationship management tool across Europe with a global analytics platform launching in January 2019. The new tool will allow brands to understand how various marketing and communications activities impact their Brand Equity across different voices, channels, media types, time periods, products, regions and equates a monetary value to these projects to help them better arbitrate their budgets in the future as well as optimize campaign performance.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 09/05/18 | $50,000,000 |
Bpifrance Cipio Partners Famille C Seventure Partners | undisclosed |
