Insightpool is the audience cultivation and conversion platform used by the world's most innovative companies. Insightpool's platform intelligently predicts the ideal people and precise actions to drive measurable impact. Through proprietary predictive analytics technology, Insightpool leverages demographic data, identifies and activates brand advocates to optimize network effects and real ROI conversion. Launched in 2013, Insightpool is headquartered in Atlanta, Georgia. Insightpool works with some of the world's largest and most innovative brands, from Coca-Cola to Cox Communications, Time Warner, General Mills and more, along with business-to-business organizations like Docusign and Demandbase.