Your Source for Venture Capital and Private Equity Financings

Massinvestor/VC News Daily

VC-funded Company:

Datorama
11 Harrison Street
New York, NY 10013
www.datorama.com

Datorama is a software-¬≠as-a-¬≠service big data management platform for advertisers and ad agencies. We integrate and track data from different advertising data channels, mash them up and provide advanced analytics / predictive analytics. By easily integrating marketing channels and creating a Marketing specific data models, we offer a new way of Marketing Data management allowing the Advertiser to seize ownership of the data and increase visibility and control. We allow better ROI optimization based on a holistic view, discovery of new revenue streams, suggestions for action and discovery of wasted budget. We track the consumerôs touch points with the brand across channels, providing true cross channel analytics.

Key Contact
Name
Ron Sarig
Title
CEO
Funding Events

Date
Amount
Type
Investors
07/31/13 $3,000,000 Series A Cedar Fund
Innovation Endeavors
09/29/14 $15,000,000 Series B Cedar Fund
Innovation Endeavors
Marker
09/12/16 $32,000,000 Series C Innovation Endeavors
Lightspeed Venture Partners
Marker