Founded in 2011, Club W is an online community of wine enthusiasts committed to taking the hassle, guesswork and pretentiousness out of enjoying a great bottle of wine at a reasonable price. For too long buying wine has been a one-way street with experts using overblown wine jargon to tell people what to drink. Club W's mission is to transform choosing wine into an ongoing conversation between their curators and consumers' personal tastes. Wine is not about being told what to drink; it's about the experience of discovering what people like. It's time for choosing and buying wine to catch up with the simple, personal pleasure of drinking it.