Cloud Paper was founded in 2019 by Austin Watkins and Ryan Fritsch, who then joined forces with another ex-Convoy colleague, Tori Kiss. Together, they launched Cloud Paper's first product - tree-free toilet paper made with ultra-soft bamboo. Cloud Paper is now used by thousands of households and businesses nationwide. Cloud Paper is on a mission to end deforestation caused by paper products made from trees. Billions of trees are cut down every year for paper products alone, contributing to over 20% of global deforestation.