Assembled Brands is a holding company that understands the consumer brand journey from the founder, buyer and end-consumer perspectives. The firm is filling the gap for brands that are growing direct-to-consumer distribution by offering credit capital, data, and a network to promote success. The company created a proprietary methodology called the Assembled Brands Capital Formula ('ABC Formula') that uses data to understand how deep a brand's relationship is with its consumers. This data allows Assembled Brands to extend capital that is less dilutive than what private equity or venture capital may require, and well beyond what banks are willing to do.

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