BEIJING, CHINA, 800App, a leading provider of online CRM in China, today announced the closing of its Series B round of funding. New investor salesforce.com, joined existing investor Sierra Ventures in the round. The proceeds from this financing will support rapid adoption of 800App's award-winning on-demand business software and solutions in China.

"800APP has successfully built a Software-as-a-Service business while maintaining its mission to create an on-demand business information management service to displace traditional business software business," said George Li, CEO of 800App. "This round of financing will enable 800APP to deliver even more values to customers".

"The company has established itself as the leader in the cloud computing field in China with proven CRM software products and industry solutions that meet the needs of the marketplace. We're thrilled to have the opportunity to support 800App and its commitment to the success of online CRM in China." Said Ben Yu, managing director of Sierra Ventures. "This round of funding will help strengthen 800App's leadership position in the online CRM market in China," said Frank Yin, partner of Ivy Capital.

800App develops and markets Customer Relationship Management solutions that enable companies of all sizes to automate sales force management and facilitate customer services, help customers to accelerate revenue growth and improve customer satisfaction. 800App CRM is the most robust, cost-effective CRM system on the market in China. Established in 2004 and VC funded by Sierra Ventures and Ivy Capital in 2008, 800APP has a solid track record of success with companies of all sizes, especially in service industries.

800APP has successful on-demand implementations at China Mobile, ALCAN China, China National Offshore Oil Corp, NEC China, ADP China, AVNET and China Life Insurance. The company also gained traction in many vertical industries. For example, in educational service industry, 800App has successful implementations at leading popular brands like Global Yasi Education, Longman Schools (China), Huatu Education and New Dynamic Institute.