North East-based web marketing software company 4th aspect has closed a POUND400,000 funding round. The investment gives 4th aspect the ability to complete on its sales strategy and scale the business to achieve its planned growth.

Having already secured POUND250,000 of investment from Rivers Capital Partners and Tweed Renaissance Investors Capital ('TRI Capital') earlier this year, the investment from the Angel CoFund has now enabled completion of the round, taking total investment into the business since its inception to approx. POUND750,000.

4th aspect's web marketing software streamlines the process of web marketing and gets brands and products in front of potential customers and ahead of competitors. The software will be used by a diverse range of companies from dedicated online businesses through to high street retailers' online operations - in fact, any business that is serious about marketing their brand and selling products via the Internet.

4th aspect was founded by husband and wife team, Claire and Dave Glynn, who set up the company in 2010 following the sale of their previous web agency after 8 years. The couple saw a gap in the market for a serious web marketing software tool that offered more than just analytics. The company now employs 7 people, including the two founder directors, and were recently joined by experienced software executive Neil Jolliffe as Sales Director. Neil brings a wealth of experience in international software sales.

4th aspect CEO, Dave Glynn, said 'This latest investment will allow us to further expand our team, develop some really innovative functionality and push our product out to a broad customer base.'

George Whitehead, Chairman, Angel CoFund said, 'The Angel CoFund makes investments alongside business angels into SMEs from across the UK. Our aims are to both support angel investing, and to get cash to good businesses that can truly use the money to scale up. We are delighted to be able to work with the TriCap angels and to invest in 4th aspect, a business that we believe has real potential, and we look forward to watching the team there go from strength to strength.'

Natalia Blagburn, who headed the investment from Rivers Capital, commented, 'Rivers Capital Partners manages the Finance for Business North East Angel Fund and we specialise in helping local entrepreneurs take their businesses to the next level. The team at 4th aspect are exactly what we look for in any of our investments; a group of dedicated, passionate and professional individuals. We're pleased to see our expertise and advice help budding businesses, like 4th aspect, really take off.'

Rob Dick, Chairman of TRI Capital, said 'We were delighted to play a part alongside the Angel CoFund and Rivers Capital in this closing tranche of the investment in 4th aspect. We are looking forward to the company now proceeding in establishing its innovative product in the growing area of online marketing management in the e-commerce sector.'