The Series C was led by Green Bay Ventures with further support from existing and new investors including Breyer Capital, Aglae Ventures, Tao Capital, Willoughby Capital, and Artist Capital Management. This new round of financing has raised the valuation of the organization to $460 million USD.

100 Thieves ("Hundred Thieves") is the premier gaming organization & lifestyle brand. Based in Los Angeles, the company was founded by former Call of Duty World Champion and superstar content creator Matthew "Nadeshot" Haag. 100 Thieves has championship esports teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its innovative apparel, including its recent collaboration with Gucci. 100 Thieves also produces massively popular content, created by its world-class gaming talent including co-owners Valkyrae and CourageJD. With over 100M fans worldwide, 100 Thieves is one of the fastest growing brands in global entertainment.