Poppin announces an additional $17 million in Series C funding. The round sees new investors Fifth Third Financial Corporation and West Capital Advisors joining up with prior investors Shasta Ventures, First Round Capital, and Burch™s own Creative Capital.

Poppin's items are sold online, direct-to-consumer via the Poppin website, in addition to Poppin's growing corporate business which today includes over 4,000 clients. More recently, the company has also partnered with national retail chains on its wholesale program, which is bringing Poppin products to The Container Store, Crate & Barrel, Staples, Urban Outfitters, and over 90 college bookstores.

The company had previously raised $17 million in Series A and B rounds.