The round was led by venture firm Toba Capital. This brings the total Series A funding to $20.5M. Other investors include athenahealth and Silicon Valley Bank.

'This funding will help us continue to deliver on our mission to help practices grow, modernize their patient experience, and streamline their front office,' says PatientPop cofounder Luke Kervin. 'Today, practices use technology to manage patient records and their back office. Our vision is to define a new category of software, Practice Growth, to manage the patient journey from first impression all the way to the examining room, picking up again following treatment to nurture the patient relationship.'

PatientPop is a SaaS platform designed specifically for health care providers to optimize and manage everything from patient acquisition, retention, reputation, and business insights. The solution easily integrates with electronic medical records and practice management systems so that practices can offer a seamless patient experience.

PatientPop plans to use the funding to focus on product development and expanding integrations. Cofounder Travis Schneider says of PatientPop's post-Series A plan, 'With this infusion of capital, we will continue to rapidly scale sales, invest further in product development, and grow our partnership efforts with the leading Electronic Medical Record and Practice Management Software companies.'

Launched in October of 2014, PatientPop is one of the fastest-growing SaaS technology companies serving health care practices. The company has grown to more than 130 employees as of today, with offices in Santa Monica, Las Vegas, and New York.

About PatientPop
PatientPop provides the leading practice growth platform for health care providers - an all-in-one platform that helps practices grow, modernize their patient experience, and streamline their front office. For more information, please visit: www.patientpop.com.

About Toba Capital
Toba Capital is a California-based venture firm comprised of senior software executives, CEOs, and entrepreneurs. The firm invests primarily in business software and technology-enabled services. Their goal is to utilize industry expertise and networks to enable the next generation of promising technology entrepreneurs.