mPulse Mobile, the healthcare industry's leading provider of mobile solutions for engaging and activating consumers, made three exciting announcements today at HLTH: The Future of Healthcare Conference. New funding, advanced product development and expanding client base demonstrate the company's execution on their vision of helping healthcare organizations activate their consumers to adopt healthy behaviors for improved health and business outcomes.

SJF Ventures led the $11M Series B financing, which also included existing investors HLM Venture Partners, EchoHealth Ventures, OCA Ventures, and Bonfire Ventures and brings the company's total raised capital to over $25M. The funding will support continued rapid market growth through strategic acquisitions and further investment in data science and Artificial Intelligence (AI) technology solutions.

"mPulse Mobile stood out as a company that is driving a new era of personalized, conversational engagement leveraging AI and the convenience of text messaging," said SJF Ventures Managing Director Cody Nystrom, who will be joining the mPulse Mobile Board. "mPulse has proven impressive engagement outcomes across a variety of use cases and it is just scratching the surface on the market opportunity for health plans, providers, health supply and pharmacy organizations to further engage and activate their consumers."

The company also announced the launch of its Activation Intelligence product, which delivers on the promise of personalized health engagement through automated, dynamically tailored conversations that activate individuals in their health. The AI-based product utilizes a wide variety of data, including demographic, psychographic and patient-generated data, to dynamically profile and deliver individualized mobile dialogues to the right person at the right time to drive healthy behavior change.

Activation Intelligence is in production today in a study at a leading Integrated Delivery Network (IDN) client working to solve the challenge of diabetes self-management and increase Comprehensive Diabetes Care HEDIS scores. With a diverse population of over 8,000 patients, Activation Intelligence is automating tens of thousands of tailored mobile dialogues to create engaging and meaningful touchpoints that improve care plan adherence. Study results to be published later this year.

In a year of significant growth, mPulse also announced that the company added 26 new clients and partners to their customer base spanning multiple healthcare segments, including Cambia Health Solutions, Magellan Health, CityMD, Premera Blue Cross, Catasys, Docent Health, and Healthx.

"SJF Ventures' vision and focus on positive impact companies that deliver high-value enterprise solutions make them a perfect fit and partner in our next phase of growth," said Chris Nicholson, Co-founder and CEO, mPulse Mobile. "With our broad and growing client base, our innovative mobile solutions that truly deliver personalized health engagement and this new funding, we are well positioned for continued market leadership."

About SJF Ventures
Founded in 1999, SJF Ventures invests in high-growth companies creating a healthier, smarter and cleaner future. Its mission is to catalyze the development of highly successful businesses driving lasting, positive changes.

About mPulse Mobile
mPulse Mobile, the leader in mobile health engagement, drives improved health outcomes and business efficiencies by engaging individuals with tailored and meaningful dialogue. mPulse Mobile combines technology, analytics and industry expertise that helps healthcare organizations activate their consumers to adopt healthy behaviors. With 9 years of experience, 70+ healthcare customers and more than a hundred million messages sent annually, mPulse Mobile has the data, the expertise and the technology to drive healthy behavior change.