Mobilewalla, a next generation global consumer intelligence company, employing big data, artificial intelligence and machine learning techniques, raised $12.5 million in Series B funding to accelerate global growth and data science innovation. The investment was led by GCP Capital Partners with participation from existing investor Madrona Venture Group, and new investor, ATW Partners.

Mobilewalla is the only consumer intelligence platform able to analyze audiences persistently as they evolve on a global scale. Encompassing demographic, behavioral, and systems-usage information for more than 1.3 billion consumers across 31 different countries, Mobilewalla's platform is fast becoming an essential resource for major B2C enterprises, particularly those in the Telecommunications, Retail, Consumer Packaged Goods and Financial Services categories, and is the leading provider of Nielsen-verified mobile audience insights.

Anindya Datta, CEO & Founder of Mobilewalla, states, "This fundraise comes at a critical time in Mobilewalla's journey. We have been expanding our global footprint, and we can now put real resources behind geographies like Japan, Korea, and Australia, all of which have such incredible growth potential. Additionally, we're now able to grow our data science team, enhancing our ability to take strategic data acquisitions from partners, and make them even better and more precise. Our ability to combat fraud, predict age and gender, and verify footfall traffic, will all take a leap forward this year."

"GCP Capital Partners has invested in and evaluated numerous businesses in the consumer data industry. In an industry where many companies claim to possess differentiated data, we were excited by Mobilewalla's truly unique product capabilities, especially around data cleansing, fraud mitigation and storage," says Boris Gutin, Managing Director of GCP Capital Partners. "We invest in people first, and Team Mobilewalla's vision, innovation and ability to stay ahead of the curve, particularly at a time when consumer data companies are under careful scrutiny, has proven to be absolutely best-in-class."

Headquartered in New York, Mobilewalla has offices in NYC, Atlanta, Australia, London, Singapore, and recently opened in Kolkata, India.

About Mobilewalla
Mobilewalla, founded in 2011, is a next generation consumer data company, employing time-based analysis of location and app usage on a global scale. Mobilewalla's proprietary cutting-edge compression algorithm enables the storage, accessing and analysis of more than 80 petabytes of data. Agencies including Mindshare, MEC, M&C Saatchi and Fetch, as well as global brands use Mobilewalla to further enrich their existing consumer data. In 2014, the company was awarded Best Enabling Technology of the Year in Mobile by the Mobile Marketing Association's Smarties APAC.