The round was led by Liberty City Ventures, with participation from 6529 Holdings LLC, Christie's Ventures, and Flamingo DAO.

The funding round attracted support from a diverse array of investors from the world of business, fashion, technology and crypto, including CEO and co-founder of Paxos, Charles Cascarilla, Web3 investor, Mike Jacobellis, collector and investor, Daniel Maegaard (Seedphrase), American entrepreneur and model, Karlie Kloss, luxury fashion designer and philanthropist, Tory Burch, as well as leading Web3 fashion consortium, Red DAO, among others.

mmERCH's first collection signals the company's commitment to shaking up the fashion industry, incorporating non-traditional elements such as Artificial Intelligence (AI) and blockchain technology to offer one-of-a-kind clothing that fosters self-expression while connecting a community through a range of soon-to-be-announced experiences. Each item is created using generative algorithms and is accompanied by a non-fungible physical garment, uniquely tied to its digital twin on the blockchain. This blockchain integration also verifies the authenticity and scarcity of each product.