According to Technical.ly Philly, cofounder Rick Nucci said the funding will go toward expanding the company's sales team and to increase marketing efforts.

'We have been seeing solid traction since our launch last September,' Nucci said. 'We decided to raise an additional $1 million from existing investors to allow us to grow faster.'

It's not the first time Nucci has gotten support from the NYC firm. FirstMark also led the company's initial $2.7 million funding round last year, and it also put up the cash for a $4 million round for Nucci's previous startup, Boomi, in 2008.