BlueConic, the real-time system of online customer engagement, today announced that experienced sales executive David Paquette has joined the company as senior vice president of sales. In this role, Paquette will be responsible for leading the sales activities for BlueConic's online customer engagement platform.

Paquette brings more than a dozen years of sales and strategic partnership experience to this role, and has demonstrated a history of delivering exceptional revenue growth across a number of different industries, including digital marketing. Prior to joining BlueConic, Paquette was senior vice president of global sales at Visible Measures, a real-time video content platform, and senior enterprise account manager at Adobe, responsible for managing strategic agency relationships with some of the world's largest advertisers.

'Consumers have come to expect real-time, individualized content delivered in a relevant context -- whether that content is being consumed on a smartphone, a social channel or a website. BlueConic is positioned to disrupt the way marketers currently think about engagement,' said Paquette. 'I'm extremely excited to be joining such a dynamic company that's rapidly expanding into the U.S. market, and I look forward to helping the team achieve more robust success in the years to come.'

In addition to the appointment of Paquette, BlueConic has closed a second round of Series A financing led by CommonAngels, bringing total Series A funding to $4 million and total financing raised to $8 million. This comes on the heels of an aggressive expansion into the U.S. market, which included relocating the company's headquarters to Boston.

'BlueConic is poised for tremendous growth as a leader in the digital marketing ecosystem,' said James Geshwiler, managing director, CommonAngels. 'With an impressive platform that is improved and optimized on a regular basis, BlueConic fills a major void in the market because of its ability to help marketers provide a highly customized experience. We're thrilled to support such an innovative company in our backyard.'

BlueConic combines innovative technologies like Big Data profiling, real-time decision making and the power of the cloud to help marketers deliver a consistent and relevant experience across channels and reduce marketing complexity. To date, the BlueConic platform has served more than 10 billion interactions and manages more than 200 million user profiles on behalf of customers. To learn more about the BlueConic platform and its complete capabilities, visit www.blueconic.com.

About BlueConic

BlueConic enables next-generation marketing by offering a real-time system of engagement that fosters mutually beneficial relationships. Its SaaS-based system identifies, understands and stores consumer interactions to help marketers synchronize relevant communications across campaigns, channels and devices. Leading brands like Volvo, ING and Pitney Bowes currently rely on the platform to solve a variety of challenges, including maximizing customer engagement, channel optimization and managing permission marketing. Founded in 2010, the company is headquartered in Boston, with offices throughout Europe. Learn more at www.blueconic.com.