Blue Apron, a service that delivers all the ingredients you need to cook healthy meals, has today closed a $5 million Series B round of funding led by Bessemer Venture Partners, with participation by First Round and others.

Founded 2012, Blue Apron is a new concept in grocery delivery, built around incredible cooking experiences. We offer a once-a-week subscription service where we deliver all the fresh ingredients you need to make 3 meals, in exactly the right proportions. We've designed our service to teach you fun new recipes, save prep time and also reduce unnecessary waste. By letting us shop for you, we can bring you fresher and higher-quality food than you can get on your own in the supermarket, and for better prices.