According to Forbes, Betterment, a company that offers a web-based money management service, has raised $32 million in Series C funding from Citi Ventures, Northwestern Mutual Capital and Globespan Capital Partners, along with existing investors Bessemer Venture Partners, Menlo Ventures and Anthemis Group.

Launched in May 2010, Betterment has evolved to include Traditional and Roth IRAs, unique advantages like auto-deposit, auto-rebalancing, goal-based investing, and the recently introduced Betterment Gifts, a next generation gift registry that enables people to contribute towards the biggest dreams of their friends and family. The typical complexities and time-consuming tasks of a well-managed investment account are automated with Betterment's sophisticated platform, freeing up time for other important things in life.