Applied Predictive Technologies (APT), the world's largest purely cloud-based predictive analytics software company, today announced that it has received a $100 million minority investment from the Merchant Banking Division of Goldman Sachs, representing a substantial investment in the growing field of cloud-based predictive analytics.

The challenge for most large organizations today is not in collecting enormous quantities of data, but how to rapidly use this Big Data to make decisions that drive business value. APT's software platform is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. Data for 20% of the U.S. retail economy is processed using APT's growing suite of products, including Test & Learn, Market Basket Analyzer, Network Planner, Merchandise Optimizer, and Performance Manager, among others. GigaOm recently named APT as one of the "Top Five Companies Turning Data into Dollars."

"Over the years, APT has built the industry of robust cause-and-effect predictive analytics. Many of the largest companies in the world, including Walmart, Hilton, Anheuser-Busch InBev, McDonald's, and over a hundred others, have been successfully using APT's products to make critical decisions across all key functional areas. As we further expand the breadth and depth of industries we serve across the globe, we are excited to have Goldman Sachs as a valuable partner," said Anthony Bruce, CEO of APT.

"APT is a rare innovator, with multiple patented and commercially proven approaches for truly leveraging Big Data to generate shareholder value. The collection of talent at APT representing deep data science, advanced math and computer science is delivering that opportunity to customers every day, driving tremendous value," said Joe DiSabato, Managing Director at Goldman Sachs. "APT's proven track record, robust software, and experienced management team successfully position it for tremendous growth across industries and geographies."

Rob Palumbo, Managing Director of Accel-KKR, APT's lead investor said, "We are extremely pleased to have Goldman Sachs join us in support of APT's future growth strategy. We think that the power of Big Data is immense, and companies that can effectively leverage advanced analytics, today, will lead their industries. APT's solutions have a proven record of helping companies better allocate billions of dollars in operational spend and capital investment, making its platform the gold standard in predictive analytics."

About Applied Predictive Technologies
APT is the world's largest purely cloud-based predictive analytics software company. APT's Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. APT's customer portfolio includes Walmart, Staples, Lowe's, SunTrust, Hilton Hotels, Anheuser-Busch InBev, McDonald's and others. APT has offices in Washington, D.C., San Francisco, London, and Taipei. For more information, please visit www.predictivetechnologies.com.

About Goldman Sachs
The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world. For more information on Goldman Sachs, please visit www.gs.com.

About Accel-KKR
Accel-KKR is a technology-focused private equity firm with over $2.3 billion in assets under management. The firm invests primarily in software and IT-enabled businesses well positioned for top-line and bottom-line growth. At the core of Accel-KKR's investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle market companies, providing capital for buyouts and growth investments across a range of opportunities including recapitalizations, divisional carveouts and going-private transactions. For more information, please visit www.accel-kkr.com.