Zodiac adapts decades of research into customer lifetime value developed and refined by Fader at the Wharton School of the University of Pennsylvania (in collaboration with Bruce Hardie of the London Business School and other colleagues around the world). Its cloud-based platform tells marketers which customers will purchase again, how much they will spend, and which are going to churn -- all based on raw sales data. Zodiac uses probabilistic models to accurately predict customer behavior and deliver instant, individualized CLV forecasts.

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