YieldMo was founded in 2012 by Michael Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton. The founding team previously built Quigo Technologies, a Web advertising company that was acquired by AOL in 2007. YieldMo's system addresses prevalent issues of privacy and effective targeting with mobile in mind. YieldMo is distinct in that it deals only with premium publishers, does not require user tracking or targeting and enables both publishers and marketers to showcase and optimize their brands in order to yield their due share.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 12/10/13 | $8,000,000 | Series B |
ff Venture Capital Genacast Ventures Rhodium Union Square Ventures | undisclosed |
| 10/22/14 | $10,000,000 | Series C |
Genacast Ventures Rhodium Time Warner Investments Union Square Ventures | undisclosed |
