SmartAsset makes life's biggest decisions easier by bringing full transparency to the financial decision making process. It's the Web's first personal finance platform designed to empower people with highly personalized information and recommendations around major financial decisions. SmartAsset's platform currently helps answer 79 questions including those related to life-changing financial decisions like home buying, going back to school, retirement planning and more. Founded in 2011, SmartAsset is based in New York and funded by Y Combinator, Javelin Venture Partners, North Bridge Venture Partners and many others.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 03/25/14 | $5,200,000 | Series A |
Brendan Wallace Denis Grosz Javelin Venture Partners SV Angel | undisclosed |
| 06/20/18 | $28,000,000 | Series C |
Citi Ventures Focus Financial Partners IA Capital Partners Javelin Venture Partners TTV Capital | undisclosed |
| 06/24/21 | $110,000,000 | Series D |
Citi Ventures CMFG Ventures Contour Investment Partners Javelin Venture Partners New York Life Ventures North Bridge Venture Partners TTV Capital  | $1,000,000,000 |
