The investment was led by Dahlia Equity Partners with continued support from Ironspring Ventures, S3 Ventures, Benson Capital Partners, and others. This strategic funding will enable Prokeep to accelerate its growth and expand its demand generation capabilities designed for distributors.

Founded in 2016, Prokeep is distribution's leading customer engagement software that centralizes digital inbound communication and unlocks an outbound sales engine - providing distributors with a better customer experience, more sales opportunities, and increased efficiency. Prokeep believes that relationships should be easy, not on hold, because relationships are at the heart of what distributors do; supply communities with what they need to keep going. That's why Prokeep is dedicated to supplying distributors with what they need - an easier way to engage the fixers, the builders, and the DIYers in their communities so that progress can happen fast.

Prokeep centralizes customer inbound messages across multiple channels into one shared inbox accessible by the whole team while also enabling the ability to proactively text customers with order status updates and marketing promotions. Additionally, Prokeep connects to the tools distributors already use to get work done; unlocking text message automations and data syncing to make it even easier to manage business. Today, Prokeep is used by more than 8,500 distributor locations across North America, enabling more than 20 million conversations and more than $11 billion in revenue.