Personali is an incentives personalization platform for online retailers that increases revenue while protecting profit margins. Unlike coupons, which offer every shopper the same discount, Personali enables shoppers to pay a variety of prices within limits and rules controlled by the retailer. Using segmentation and machine learning approach based on psychology and behavioral economics, the platform personalizes prices to shoppers and user groups within a real-time engagement.
Date | Amount | Type | Investors | Valuation |
---|---|---|---|---|
06/11/15 | $12,000,000 | Series B |
Cedar Fund Gemini Venture Partners | undisclosed |