Founded in 2007 and headquartered in New York City, HowGood is an in-store rating system that identifies industry leaders in the food system. As an independent research organization, HowGood determines the overall goodness of food and awards ratings to the best products, empowering consumers to make fast and informed purchasing decisions. For businesses, HowGood is a powerful tool to help promote sustainable products, attract more customers and strengthen the brand.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 09/17/14 | $2,000,000 |
Firstmark Capital Highline Ventures Jake Lodwick Joanne Wilson Serious Change | undisclosed | |
| 03/03/17 | $4,200,000 | Series A |
Contour Venture Partners Firstmark Capital Great Oaks Venture Capital High Line Venture Partners Jake Lodwick Joanne Wilson Serious Change | undisclosed |
| 02/22/21 | $6,000,000 |
Contour Venture Partners Danone Manifesto Ventures Firstmark Capital Trailhead Capital | undisclosed |
