The round was led by 8VC, with participation from existing investors Origin Ventures, Y Combinator, and Informed Ventures, and a new strategic investor, Allison Pickens.

Glimpse is bringing 'services-as-software' to an often-overlooked but critical pain point for CPG brands: deductions. These deductions, or chargebacks from retailers and distributors for pricing errors, damaged goods, and other issues, can cost a brand 3% of revenue or 10-30% of its profit margin. As the first end-to-end, AI-powered solution in the space, Glimpse transforms a traditionally manual and error-prone process - tracking, analyzing, and disputing retailer chargebacks - into an automated, streamlined, data-driven workflow.