The round was led by Link Ventures. Other investors and supporters include Neo, Lamar advertising's family office, Scott Forrstal, and executives from companies such as Disney, Sundance TV, and MGM+. The Company has signed deals with seven streaming platforms and is expected to add others by Q2.

Diddo uses AI to empower video content providers with a platform to let their viewers buy the goods and products they see on any screen. Diddo is connected to all e-commerce platforms, allowing viewers to purchase products directly from the video platform they are watching their content providing for a frictionless e-commerce experience (Shopify, Amazon Stores, Woo Commerce, etc.) with no QR codes required. The Company's model unlocks new revenue streams for content providers, platforms, and streamers while also providing brands with new opportunities for product advertising and discovery. Diddo is backed by and supported by Link Ventures, Neo, Lamar advertising's family office, Scott Forrstal, and executives from companies such as Disney, Sundance TV, MGM+, and others.