Datorama is a software-­as-a-­service big data management platform for advertisers and ad agencies. We integrate and track data from different advertising data channels, mash them up and provide advanced analytics / predictive analytics. By easily integrating marketing channels and creating a Marketing specific data models, we offer a new way of Marketing Data management allowing the Advertiser to seize ownership of the data and increase visibility and control. We allow better ROI optimization based on a holistic view, discovery of new revenue streams, suggestions for action and discovery of wasted budget. We track the consumer™s touch points with the brand across channels, providing true cross channel analytics.

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