Cognical was founded at Cornell University in 2012 where the company's co-founders, Brandon Wright, Chinedu Eleanya, and Andrew Hancox, collaborated to build its proprietary machine learning underwriting platform that uses big data to accurately assess the creditworthiness of nonprime consumers. Cognical's core product, Zibby, is the fully-integrated lease-to-own payment option for online shopping. The company's mission is to use technology to grow access and reduce the cost of product acquisition for nonprime and underbanked consumers.
| Date | Amount | Type | Investors | Valuation |
|---|---|---|---|---|
| 11/20/14 | $10,000,000 |
Blumberg Capital Entrepreneurs Roundtable Accelerator Metropolitan Partners Group Tribeca Venture Partners | undisclosed |
