Celect is a cloud-based, predictive analytics SaaS platform that helps retailers optimize their overall inventory portfolios in stores and across the supply chain, resulting in double-digit percentage revenue increases through optimized assortments and fulfillment. This groundbreaking advance in machine learning and optimization allows retailers to understand how an individual customer shopping in store or online chooses from an assortment of products, revealing true demand. The technology builds on a fundamental advance in customer choice modeling called by MIT's Computer Science and Artificial Intelligence Laboratory one of the 50 greatest innovations it has ever produced.

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Funding Events

Date	Amount	Type	Investors	Valuation
03/19/17	$10,000,000	Series B	Activant Capital Group August Capital Fung Capital	undisclosed
12/13/18	$15,000,000	Series C	Activant Capital August Capital Fung Capital NGP Capital	undisclosed