Buzz360, based in suburban Minneapolis and founded in 2013, has developed a brandable, white-label software platform that provides 'Marketing Automation for Small Business.' It features social and automated marketing tools, plus the best of CRM (customer relationship management), to give large firms that serve or market through small businesses a powerful solution for their customer community. Buzz360 kick-starts small business, leveling the playing field for them in today's challenging new world of marketing and social business. By branding and implementing the platform, larger firms can sell and profit more by making their small-business customers more successful. Buzz360 grew out of a web site aimed at small businesses in the home renovation industry called ReferralBuzz, founded by the same team more than two years ago. That site grew to more than 100 customers and proved the effectiveness of this business-generating technology, which resulted in the launch of the private-label version of the platform under the name Buzz360.